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Fractional CMO · Events & Media

Make it move. Make it matter.

Senior marketing leadership for event, entertainment, and media companies — without the full-time overhead.

Book a discovery call See packages →
17+
years in marketing, events & media
30–50%
new business revenue driven
100K+
event attendees generated
3x
conversion rate increase
“Not hired to advise.
Brought in to deliver.”
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What morna is

Marketing that earns its place at the revenue table.

Most growing companies have marketing happening — but it’s disconnected from commercial outcomes. Campaigns run, content gets posted, ads get bought. The pipeline doesn’t move.

morna is a Fractional CMO service. I embed as a senior marketing leader in your business — with real accountability for results — at a fraction of the cost of a full-time hire.

Not an agency. Not a consultant who drops a deck and disappears. Someone who does the work.

⚡
Strategy + execution
Direction and hands-on delivery. I don’t just set the vision — I make sure it happens.
📊
Commercial accountability
Reporting directly to founders and CEOs. KPIs tied to revenue outcomes, not vanity metrics.
🎯
Built for your stage
Flexible engagement scoped to what your business actually needs right now — not a standard retainer forced onto your situation.
🤖
AI-native marketing
AI tools integrated natively into content, campaigns, and analysis — enterprise-level output at startup speed.
Services & packages

What you get for each investment

Every package has a defined scope, a clear framework, and no surprises.

Advisory Light
Strategic Guidance
From €1,500/mo
4–6 hours / month
  • ✓Monthly strategy session (2h)
  • ✓Async access between sessions
  • ✓Monthly written priorities summary
  • ✓1× written output per month
Get started
Popular
Retainer · 1 day/week
Embedded Leadership
From €3,500/mo
~8 hours / week
  • ✓Weekly alignment meeting
  • ✓Marketing strategy ownership
  • ✓Team & agency management
  • ✓Monthly performance report
  • ✓Slack / email access
Get started
Retainer · 2 days/week
Full Embedded CMO
From €6,000/mo
~16 hours / week
  • ✓Everything in 1-day retainer
  • ✓Deep execution involvement
  • ✓Direct team leadership
  • ✓Bi-weekly reporting
  • ✓Priority Slack response (4h)
Get started
Project
Fixed Scope
From €8,000
Defined timeline
  • ✓Go-to-market strategy
  • ✓Brand repositioning
  • ✓Marketing audit + roadmap
  • ✓90-day launch plan
  • ✓Final leadership presentation
Get started
How we work

Clear framework.
No surprises.

Every engagement follows the same structure. You know exactly what happens and when.

01
Kick-off & Onboarding
Week 1–2
2h kick-off session. Access to tools, data, and people. First marketing audit. KPIs and success metrics agreed.
02
Strategy Sprint
Week 3–4
90-day marketing plan delivered. Quick wins actioned. Team or agency briefed. Reporting framework set up.
03
Execution Rhythm
Month 2+
Weekly alignment. Campaigns and content reviewed. Agencies managed. Monthly report and strategic review.
04
Review & Scale
Quarterly
Quarterly strategic review. Scope adjusted as the business grows. Option to step up, step down, or transition to full-time hire.
Artur Morna
Lisbon → Global
About Artur
Artur Morna
Fractional CMO

I spent 9 years at MTV Portugal and Nickelodeon (Paramount Networks) building commercial revenue through sponsorship deals, branded content, and live events — consistently driving 30–50% of annual new business revenue. I’m accountable for results — not just the strategy.

Since then, I’ve worked across real estate, technology, hospitality, and events — as an embedded marketing leader, not a consultant parachuting in with a presentation.

My background is unusual for a fractional: I’ve been on the commercial side of media, built audiences from scratch, run events attracting 100,000+ attendees, and grown brands from zero to authority in competitive digital spaces.

30–50% of new business revenue driven
3x conversion growth through paid acquisition and funnel optimisation
Built and scaled digital channels to 100K+ audiences
8+ years of higher education
Insights

Thinking out loud about marketing that works

Practical takes on event marketing, commercial growth, and what actually moves the needle — no fluff.

Get in touch

Book a
discovery call.

30 minutes. No commitment. An honest conversation about where your marketing is and whether morna is the right fit. Pick a time that works for you — no back and forth.

See available times →

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or reach out directly
✉ artur@morna.pro in linkedin.com/in/arturmorna