Privacy Policy

1. Who we are

This website is operated by morna — Fractional CMO & Marketing Director, a personal brand and consulting service by Artur Morna, based in Lisbon, Portugal.

For any privacy-related questions, you can contact:
Email: artur@morna.pro


2. What data we collect

We may collect the following personal data:

  • Name
  • Email address
  • Company name (if provided)
  • Any information you voluntarily submit via forms or email
  • Technical data (IP address, browser, device, cookies)

3. How we use your data

Your data is used to:

  • Deliver requested content (e.g. downloads, documents)
  • Respond to enquiries
  • Provide marketing and commercial communications related to morna services
  • Improve website performance and user experience

By submitting your data, you explicitly consent to being contacted for marketing and commercial purposes related to the content or services requested.


4. Legal basis (GDPR)

Under the General Data Protection Regulation, we process your data based on:

  • Consent — when you submit forms
  • Legitimate interest — to improve services and communicate relevant offers

5. Data sharing

We do not sell your personal data.

We may share data with trusted third-party providers strictly for operational purposes, such as:

  • Email delivery tools
  • Scheduling tools (e.g. booking calls)
  • Website hosting and analytics

All providers are required to comply with applicable data protection laws.


6. International data transfers

Given the international nature of the business, your data may be processed outside the European Economic Area, including the United States.

Where this happens, we ensure appropriate safeguards are in place in line with GDPR requirements.


7. Your rights

Under GDPR, you have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion (“right to be forgotten”)
  • Restrict or object to processing
  • Withdraw consent at any time

To exercise any of these rights, contact:
artur@morna.pro


8. US privacy rights (CCPA/CPRA)

If you are a resident of California, under the California Consumer Privacy Act, you have the right to:

  • Know what personal data is collected
  • Request deletion of your data
  • Opt out of data sharing (note: we do not sell data)

Requests can be made via email.


9. Data retention

We retain personal data only as long as necessary to:

  • Fulfil the purpose for which it was collected
  • Comply with legal obligations

You may request deletion at any time.


10. Cookies

This website may use cookies to:

  • Analyse traffic
  • Improve performance
  • Enhance user experience

You can control cookies through your browser settings.


11. Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.


12. Changes to this policy

This Privacy Policy may be updated periodically. The latest version will always be available on this page.